петък, 9 септември 2016 г.

A Shopping Breakfast with H&M | H&M Studio AW16

On 8th September the H&M Studio collections for autumn/winter 2016 officially entered into the stores and I had the opportunity to attend to the exclusive shopping breakfast. On the shopping breakfast there was media, bloggers and celebrities. Actually, I met there the lifestyle blogger Mariya from Be Glamorous and together we took a look at the collections.

Key trends for H&M Studio AW16 are female power and folkloric romance
H&M Studio for AW16 is an elevated collection of individual pieces rich in details, from the precision of cuts to the embroideries that appear throughout. Tailoring has oversized shoulders, a fitted waist which contrasts the Swedish folkloric in both silhouette and embellishment. Meanwhile, long-sleeve draped dresses bring glamour and softness. Ann-Sofie Johansson (H&M's creative advisor) says that there is a new femininity in this H&M Studio collection. It's about female strength and power, with a fresh look at folklore and romance. It's very elevated and also very real.
H&M Studio Kids AW16 turns folkloric fairy tales into fashion reality
There's a folkloric world of fashion for the first ever H&M Studio kids collection for autumn/winter 2016. The decorations and prints are inspired by sagas such as Alice in Wonderland and the Swedish tales of John Bauer, which are the key of this collection. According to An-Sofie Johansson, creative advisor at H&M this collection turns folkloric fairy tales into fashion reality.

H&M Studio Men's AW16
"It started with the qualities", says Andreas Lowenstam, H&M's head of menswear. "These fabrics had such character, we knew we wanted to create a collection that focused on the perfect coat." It's an elevated, intuitive style that takes an updated look at menswear classics. The bomber is elongated to create a new outerwear garment. The car-coat is reborn in recycled wool. Traditional fabrics such as corduroy are cuts into utilitarian shapes. Knitwear becomes the essential layering piece of the season. Outfits are often monochrome, giving the sense of a new uniform for city life.

H&M Studio AW16 is available in H&M on Vitosha blvd, 6 and online at hm.com.

Carrie x

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