четвъртък, 2 февруари 2017 г.

H&M Studio SS17 | Lookbook

With H&M venturing into the see-now, buy-now business model, H&M is making a step forward and shortens the time between the review of the collection and the sales. So just a month away H&M has released a preview of sixteen looks that gives a good idea of the collection, whose full glamour will be seen in Paris.

The grace and romance of ballet and the passion of sport create a message of love at H&M Studio.





"This is a collection about love, a positive message of hope and optimism. Knowledge of the past mixed with the energy of today creates a path to a new future." says Pernilla Wohlfart, H&M's design and creative director.

"H&M Studio is about contradictions. It's the balance between tailored tradition and sporty modernity; colors and textures, and between masculinity and a new sensitivity." says Andreas Lowenstam, H&M's men's head of design.


The H&M Studio collection will be presented at Paris Fashion Week on 1 March. The full range will be available for purchase in the selected stores the following day.

In Bulgaria H&M Studio SS17 will be available on 2 March in H&M on Vitosha blvd. 6 and online at hm.com.

Carolina x

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